Branding | Website Design | Marketing
This project provides such a fun opportunity involving a lot of strategy. My goal was not to just set Brad Wise’s campaign apart from any of his opponents, but also any other political campaigns entirely. When Anoka County is smothered with campaign signs, I want Brad Wise to be the “purple cow” that catches attention amongst all the rest.
Starting with a color palette, I gravitated towards colors that emulate confidence.
The “W” in “Wise” has two-toned to show a non-traditional vote checkmark, implying to vote for him.
The website design is clean and direct with clear values. Since people remember graphics 60% more than they remember words they have read, infographics throughout the website are so important.
