Branding
I was up for the challenge of building a brand for Coon Rapids. They adopted a logo already, however branding colors, fonts, design elements, website design, business cards, email signatures, letterhead, posters, social media images, newsletter layouts, parks and recreation guides, event logos and so much more ... were all on my project list.
Once the foundation of the brand was complete, I built off of that for each project that came up so that all the marketing materials are consistent.
City Website Redesign
Two things about this project that originally launched June 2019; first, it made my year and second, it was a wonderful team effort.
This was my second time being on a team redesigning a city website. I should clarify that there is a company that builds the site, while our team decides on wireframe templates, fonts, colors, functionality, etc. We are somewhat limited depending on what the company is willing to do based on a contract, so while a lot of my web design dreams had come true, some were dropped. For this particular project, my superior gave me a lot of freedom to work with the company and make decisions on behalf of the city.
Visual Images
Large header images found throughout the new site. I designed all the buttons and web graphics such as this infographic that can be found on the Economic Development page.
