
Several improvements were made to the Andover Community Center (ACC) facility, such as added ice rinks, a walking track, turf field house and meeting space. Along with the expansion, the ACC took this time as an opportunity to rebrand.
This facility was created for people; there are so many different reasons for the public to visit. It was important to the client and myself to make this logo inviting and fun without putting in specific elements, such as hockey, basketball, etc.
The branding includes two submark logos so the ACC has versatile options depending on what they are printing the logo on. Since they have opened their new facility, the logo can be seen on center ice, apparel, signage, etc.

Once the branding was finished, we moved onto floor plans and marketing materials to launch the new identity for the Andover Community Center.