BRAND IDENTITY
A Rapid Launch
Cedrus Wealth Group launched in 2024 and experienced remarkable growth almost immediately.
Wealth with Purpose
More than traditional financial advising, the firm focuses on building wealth while empowering clients to give generously and make a meaningful impact.
Growing Presence
Today Cedrus Wealth Group continues to expand, serving clients from offices in Andover and the historic La Salle Building in Minneapolis.
90-feet Skyway Marketing
This project for Cedrus Wealth Group is designing and wrapping a 90 foot billboard of glass panels at their new LaSalle office.
Inspired by the Cedar Trees of Lebanon, the design layers wood grain textures with moments of gold breaking through, symbolizing strength, longevity, and value. Their core values are subtly woven into the grain, creating a refined, intentional brand presence across the entire space.
One of my favorite touches is the opaque film brandmark at the front door, gently guiding visitors into the office and offering a quiet moment of brand immersion.
Cedrus Wealth Group Brand Strategy
Truly, this is the brand project I would never want to end!
Starting with getting to know the family behind this new business. Their dream to help people and their generosity brought one of the most inspiring design consultations I have had. Joe and Lauren are truly wonderful to work with if you find yourself in search of financial advisors.
Cedars Wealth Group Brand Voice
Have you ever started a journey feeling like you’re taking all the wrong roads before you find the right one? I start each brand project with a Brand Voice to eliminate those wrong directions in our brand design journey.
The brand voice includes sliders leaning towards specific personality traits. This tool is helpful for both my clients and myself in knowing the tone that all communications should be written as well as the distinct personality the brand should give.
After that is a mood board that contains images of typography, symbols, shapes, textures, colors, etc. Essentially, we’re going for a specific vibe. Beneath the mood board is a color palette with an array of colors to lean into.
Then we have keywords which define the brand.
