Grow Your Business Using Brand Strategy

In a world of DIY and AI, it may be tempting to cut corners when it comes to branding. However, businesses end up paying the price with a lack of growth with these options because brand strategy isn’t just about looking pretty, it’s about establishing an authentic connection with your audience.

What exactly is a brand?

For most people, the first thing to come to mind is the logo. While the logo definitely plays a significant role of the identity, it does not entirely make up a brand. Your brand in its entirety is your business’ reputation. If you’re already established as a business, your brand is already in motion.

Here are a few aspects of your business that make up your brand that you might be surprised by:

  • Logos, typography, color palette

  • How your product is packaged

  • Your office space

  • How your staff members treat people

  • How easy/difficult it is to work with your business

  • The quality of products and services you sell

  • All communications with your customers (phone calls, emails, marketing)

  • Your personal brand and reputation

Let’s problem solve

The challenge many business owners face is their brand identity lacks intention. Branding is not only about reaching an audience, but the right audience. What if I told you that there is someone searching for a business just like yours as you are reading this? This is where I come in and help business owners bridge that gap. Together, we collaborate and create a strategy to establish the relationship between your business and the customers that are looking for you.

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Mission Contracting
Mission Contracting

Home construction is an extremely competitive market so it is essential that a business stands out. The Mission Contracting brand is now polished, professional, shows precision and communicates a message. Note the subliminal checkmark in the “M” because this team’s mission is your vision.

Brad Wise for Sheriff
Brad Wise for Sheriff

I was able to flex all the creative muscles while spearheading the design and marketing behind a political campaign. This strategy included in-depth research of Anoka County, the target audience, and the other candidates.

I envisioned something bold and easy to read. The “W” has a subtle checkmark symbol in the brand and the vibrant yellow was selected to catch attention.

Renovation Church
Renovation Church

Renovation is located in Blaine, MN and quickly outgrew their building. While undertaking a building expansion, it was an ideal time to refresh their brand. Before designing, here are all the aspects of their business that make up their brand that I take into consideration:

The interior design of their building - very modern accents, bright, clean, and airy.

Their people - staff, volunteers, and people who attend.

Their previous brand - it is important to capture their journey in a rebrand

Cedrus Wealth Group
Cedrus Wealth Group

Cedrus Wealth Group had a very specific vision of what the business would be centered around – Redwood Forest. The brand needed to be rooted in stability and growth to emulate the mission of investing in the future generations. This brandmark tells a story with the tree shape broken into arrows pointing up, contained with security.

 

4 ways you will see an ROI with the right brand strategy

  • 01. A solid brand strategy will increase customer attraction

    A well-established brand with a good reputation and clear value stands out amongst competitors, resulting in higher customer acquisition rates and a larger customer base.

  • 02. Build trust with your [ideal] audience

    Positive brand perception leads to higher levels of trust and credibility, reducing your need for extensive marketing efforts, which saves you money and time.

  • 03. Your customers will pay more with a professional brand

    A strong brand can command a premium price – customers are more likely to choose a higher price point committing with a brand they can trust.

  • 04. Brand consistency brings loyalty and longevity

    Branding plays a crucial role in establishing a relationship between your business and your potential customers. A strong reliable brand that consistently delivers on its promises and provides quality experiences cultivates customer trust. Loyal customers are more likely to make repeat purchases and will advocate for the brand, driving work-of-mouth referrals and organic growth, which saves business owners’ time and money on marketing efforts.

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