BRAND IDENTITY
Expanding the Brand
Edge Bar + Boutique already had an established brand, but the team wanted to expand it with a distinctive mark designed specifically for merchandise.
A Symbol of the Area
Located in Elk River, the brandmark draws inspiration directly from the local roots. The design combines a proud elk standing above a flowing river – capturing both the Minnesota City’s name and the natural beauty that defines it.
Built for the Brand
Using modern design elements, the new mark fits seamlessly within Edge’s existing brand while creating a bold icon for apparel, merchandise, and local recognition.