One of the most personal logos I have ever designed, for local Minnesotan photographer Kerri Ann.

Comedians artistically find the amusement in everyday moments. They spin that moment and deliver it back to us in a way we can relate and find it entertaining at the same time. In a split moment this thought of, “I never thought of it that way” almost makes us feel silly for not coming up with the joke ourselves.

I saw the fork in the road ahead of me. One path would bring freedom but also uncertainty, the other path was stable but as a creative, I felt locked into a box.

There is so much more I want to dive in to the topic of color… but for now, here are some of my quick tips to finding a color palette.

Leaving behind a solid, reliable income brings uncertainty and doubt. At least that is how Tyson and I felt. But we were certain the next step for me as a creative was to branch out on my own as a self-employed designer.

It is my first official day at the new office, where I have been serving clients “on the side” for years…